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In this podcast, we talked to Will Lichtig, Chief of Staff at The Boldt Company about how to define customer value and drive innovation.
5 Key Takeaways from the podcast:
1. We should always aim for a positive shared experience with a good outcome
The root of project dispute is usually a lack of common understanding about the why, the what, and the how related to a project. Why the project is being built, what needs to be designed and constructed, and how this will be accomplished. If we begin to dig deeper at this root and help stakeholders to work together differently to make sure they have this common understanding, we will not only improve the way projects are delivered but also the way people feel about their experience working on a project.
2. Design the business case first to avoid missing ways to discover what value looks like
The industry is reinventing how design and construction happen but to do this all parties must be involved as early as possible in the project, ideally when the client is beginning to conceive the business problem they must solve. The first place to start innovation is around the definition of customer value and the range of options that might exist to help a client achieve that value.
3. Working standards and efficiency are paramount
As we move into a DfMA world, it’s important that progress is influenced by the workers who are going to be installing the work, and that they are given the opportunity to do their jobs in the safest, best way possible. This will also simplify the work, reduce the number of site operatives needed and the level of experience required. This will in turn reduce frustration on site and, ultimately, change the way people work in the construction industry to make it more attractive to the next generation.
4. IPD removes misunderstandings and tensions between designer and constructor
Integrated Project Delivery promotes a high level of collaboration and shared commercial reward so that stakeholders are incentivised to work together in a better way. There’s no room for finger-pointing because all problems are for everyone to solve. The role of the IPD team is to raise problems up, work out the best solution, and execute that as efficiently as possible.
5. Generative design is the game-changer for the next ten years
Now that we’ve stabilised the DfMA platform and the capability to visualise solutions, the ability to go from concept to fabrication much more quickly and to benefit from generative design will bring huge opportunities for the future.
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