Image text to promote Professor John Dyson's inaugural lecture at the University of Birmingham: In search of treasure and redemption.

We are thrilled to present the recorded session of Professor John Dyson's insightful inaugural lecture, 'In search of treasure and redemption', recently held at the University of Birmingham. This captivating talk delves into the intricate relationships between purpose, business, and societal progress.

Whether you missed the live event or wish to revisit the thought-provoking discussions, this recording offers a front-row experience to John's expertise and vision. Discover his unique perspectives on how we can collectively contribute to a more purposeful and rewarding future.


John Dyson, Consultant, Bryden Wood, The Dyson Project, GSK, University of Birmingham

Professor John Dyson spent more than 25 years at GlaxoSmithKline, eventually ending his career as VP, Head of Capital Strategy and Design, where he focused on developing a long-term strategic approach to asset management.
While there, he engaged Bryden Wood and together they developed the Front End Factory, a collaborative endeavor to explore how to turn purpose and strategy into the right projects – which paved the way for Design to Value. He is committed to the betterment of lives through individual and collective endeavors.
As well as his business and pharmaceutical experience, Dyson is Professor of Human Enterprise at the University of Birmingham, focusing on project management, business strategy, and collaboration.
Additionally, he is a qualified counselor with a private practice and looks to bring the understanding of human behavior into business and projects.
To learn more about our Design to Value philosophy, read Design to Value: The architecture of holistic design and creative technology by Professor John Dyson, Mark Bryden, Jaimie Johnston MBE and Martin Wood. Available to purchase at RIBA Books.