Video: Professor John Dyson's Inaugural Lecture – *In Search of Treasure and Redemption* \\John Dyson

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Written By Professor John Dyson

Watch the full recording of Professor John Dyson's inaugural lecture at the University of Birmingham,  a wide-ranging argument for why shared purpose and holistic, connected approaches are the only route to the kind of value that the built environment and industry are capable of delivering but rarely achieve.

Watch the full lecture

Purpose, value, and the built environment:

We are thrilled to present the recorded session of Professor John Dyson's insightful inaugural lecture, 'In search of treasure and redemption', recently held at the University of Birmingham. This captivating talk delves into the intricate relationships between purpose, business, and societal progress.

Whether you missed the live event or wish to revisit the thought-provoking discussions, this recording offers a front-row experience of John's expertise and vision. Discover his unique perspectives on how we can collectively contribute to a more purposeful and rewarding future.

Professor John Dyson

John Dyson spent more than 25 years at GlaxoSmithKline, eventually ending his career as VP, Head of Capital Strategy and Design, where he focused on developing a long-term strategic approach to asset management.

While there, he engaged Bryden Wood and together they developed the Front End Factory, a collaborative endeavour to explore how to turn purpose and strategy into the right projects, which paved the way for Design to Value. He is committed to the betterment of lives through individual and collective endeavours.

As well as his business and pharmaceutical experience, Dyson is Professor of Human Enterprise at the University of Birmingham, focussing on project management, business strategy and collaboration.

Additionally, he is a qualified counsellor and executive coach who looks to bring the understanding of human behaviour into business and projects.

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