From HAL in 2001: A Space Odyssey to Stuart Russell's Reith Lectures, Professor John Dyson has been thinking about artificial intelligence for decades. In this blog he argues that the ethical principles required to keep AI safe are exactly the same principles that Design to Value has always applied to projects.

Curiosity, argues Professor John Dyson, is the escape from the black-and-white thinking that keeps industries stuck. In this blog, he traces a line from the therapy room to synthetic aviation fuel – and arrives at a sobering but energising calculation about the scale of the fourth industrial revolution.

Tevye in Fiddler on the Roof knows how to flex his values under pressure — and when to hold firm. Professor John Dyson finds in this story a precise model for how organisations, designers, and project teams can navigate change without losing what matters most.

Capital cost and return on investment don't define how well a built asset functions in the world. Mark Bryden explains how Bryden Wood's Design to Value methodology looks at the full picture – and why that approach consistently delivers better outcomes for clients and the built environment.

After COP 27 failed to agree further CO2 reductions, Professor John Dyson sat down to write an angry blog and then slept on it. What came back was a simple but powerful realisation: the environmental emergency doesn't require us to give things up. It requires us to find the 'ands'.

Before you design anything, you need to understand who values what – and why those values might conflict. Professor John Dyson introduces the value landscape: a structured way of mapping stakeholder needs that can reveal fundamental tensions in a project long before they become expensive problems.