This article, by Thomas Lockie and Brathepan Alagenthiran, explores Bryden Wood's innovative Chip Thinking® approach. It discusses how digital simulations and data-driven strategies can optimize asset performance, streamline project delivery, and enhance efficiency in data centre design and other critical sectors.

Imagine rapidly prototyping physical assets, learning from each iteration, and confidently achieving optimal solutions. At Bryden Wood, we leverage our clients’ knowledge and data to create sophisticated digital simulations early in the design process. This realistic assessment of asset performance allows us to incorporate feedback, reduce risk, and enhance efficiency from the outset.

Understanding Chip Thinking®

Chip Thinking® is a systematic approach to dissecting the critical components of a data center facility. By methodically breaking down these elements, we unlock insights that drive design improvements and performance optimization. Our unique modeling and analytics team—comprising architects, engineers, mathematical modelers, software coders, and data analysts—creates a strategic way of thinking and working that brings information to life.

Chip thinking explanation diagram

Data Aggregation + Analysis

Chip Thinking SequenceThe diagram above shows the process of using Chip Thinking® to elicit and capture stakeholder requirements at a range of scales, from a single component up to site deployment.

Chips serve as a unified knowledge hub where all data and stakeholder insights converge, providing a comprehensive understanding for everyone involved. Through digital simulations, 4D planning, and automated configuration tools, stakeholders can fine-tune facility designs to meet standard requirements, optimizing every aspect.

By digitally modeling processes or assets as Chips, we can quickly assess their current effectiveness and explore potential changes across diverse scenarios. This depth of analysis is impossible when focusing solely on individual components. Chips allow easy value adjustments that support targeted process optimization, leading to seamless improvements in productivity.

Planning for the future becomes straightforward, allowing consideration of various data variables, such as market trends, and calculating their impact on energy or space requirements. Testing multiple options reveals the optimum capital investment to maximize future flexibility across different markets.

Benefits of Modeling Using Chips

Once a client’s requirements are thoroughly assessed, a Chip library becomes a powerful tool for the design team, offering:

- Clear project brief understanding.

- Efficient test fits to maximize site utilization.

- Future-proof expansion and phasing plans.

- Quick costing methods for all options.

- Utility requirements assessment.

- Standardisation and design optimization.

Chip Thinking Hierarchy Diagram

The above diagram illustrates how Chip Thinking® helps in understanding project briefs, test fits, future expansion, and standardization.

Streamlined Design and Construction

Reference Design facilitates industrialized construction, including platform approaches (P-DfMA) and manufactured elements. It allows clients to maintain control over intellectual property and incorporate lessons learned to improve design cycles. Multiple uses refine the design, enhancing layouts, space allocation, and functional flows.

Configuring Reference Design

Chip Thinking® lends itself to the use of digital configurators, automating the design process. These tools quickly generate compliant design options, enabling clients to make informed decisions rapidly. This approach not only speeds up the design process but also ensures high-quality, adaptable solutions tailored to specific site conditions and client needs.

Industrializing Reference Design

Even traditional construction processes benefit from optimized Reference Designs. However, the true potential lies in unlocking DfMA and industrialized construction. Initial assets may be built traditionally, but subsequent assets can be increasingly industrialized, engaging key suppliers for standardized equipment and prefabricated sections. This phased adoption allows the supply chain to adapt confidently, enhancing efficiency and reducing costs over time.


The above diagram showcases how Reference Design can be industrialized for efficient construction processes.

Conclusion

Chip Thinking® and Reference Design offer a transformative approach to data center design. By breaking down complex assets into manageable components and standardising designs, Bryden Wood achieves optimized, flexible solutions that meet diverse client needs. 

This methodology not only streamlines the design and construction process but also ensures efficient operation and maintenance, paving the way for future innovation in the industry.